The bridge. Rhonda and I are on the bridge working to get across - what does it mean to "cross the bridge".
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Retaining employees is crucial and fear has always worked well. Fear of no health insurance. Statistics of how many startups and small businesses fail. The stats are correct and many falter along the way, but to realize a dream you must act, fall down and then act again. There have been hundreds of studies of successful entrepreneurs as to what is their secret recipe. Is their IQ that much higher or did they have the trust fund to start with? Books and movies about Bill Gates and Steve Jobs and Eon Musk and other successful entrepreneurs outline one and only one common quality that all these people share - determination.
Believe. Push forward. Create. Throw away that prototype that doesn't work and make another one. Do all that you need to do. Surround yourself with people who are also on the bridge. Long ago Rhonda's dad wrote her a note - it had 2 simple words: "you can".